London, 10 September 2014 – the European Handball Federation has agreed a sponsorship deal with Play for Change – an international charity that focuses on helping children through sports and education.
The one-year partnership comes into action this week which will see the name of the charity on the front, back and sleeves of the referee shirts across EHF club and national team competitions. There are some exceptions such as the final tournaments in the EHF EURO and Younger Age Category events.
Play for Change will see its logo presented on the shirts of all of the EHF’s 142 top referee pairs in over 1,500 international handball matches throughout the season. The EHF will also support the work of the charity during the season by helping to raise the profile of its work through its communications channels and other joint initiatives at its competitions and high-profile events.
The deal bolstered the existing relationship between the federation and the charity who have been working together since early 2014 to raise funds. EHF was one of the first international sports federations to donate signed merchandise from its winning teams and players as well as tickets to some of its exclusive matches that were auctioned on Play for Change’s charitable auction site – www.iplayforchange.com.
Commenting on the deal, Jean Brihault, EHF President, said: “We are extremely pleased and happy to welcome Play for Change as a partner for the upcoming season. The charity will enjoy
extensive media exposure through European handball’s top-level competitions. We are looking forward to supporting this worthwhile cause.”
Andrea Radrizzani, Founder of the Play for Change Foundation, said: “This is a significant milestone for Play for Change as we witness our first ever sponsorship deal. It is with many thanks to handball and in particular the EHF for believing in our mission. The exciting new partnership will advance our message of the importance of helping children in need, not only by providing housing, clothing, food and healthcare, but together with the power and influence of sports, we can do so much more.”