Play for Change (PFC), a global charity that harnesses the power of sport to empower children and the communities they live in, has been announced as the official charity partner to BIKE Channel Canyon (BCC) – a brand-new, UK-based, professional cycling team. It is hoped that the partnership will increase the exposure of PFC, helping the charity to achieve its core purpose of driving social change for vulnerable children and their communities around the world.
PFC, who has helped nearly 8,000 children globally through sport for development programmes, will have its logo prominently placed on the team jerseys, on the race car and on the team’s digital platforms. PFC will also work with BIKE Channel Canyon to explore further opportunities for collaboration including fundraising events and joint programmes – enabling PFC to benefit from BCC’s reach among the cycling and wider sporting communities.
BCC, which was officially launched on Sunday at the London Bike Show, is a long-term partnership between BIKE Channel, the leading international cycling broadcaster, and Canyon, a world-leading manufacturer of bikes. BCC also has also acquired the support of many other well-known sponsors, furthering the team’s influence and reach worldwide.
Formed of 15 riders with an average age of 24, the team will compete at UCI continental level with a minimum of 90 races. This makes the young and ambitious team, which already has a large following, an ideal platform to help PFC drive social change in line with its key goal to enhance the lives of young people around the world by providing access to play, sports and education.
Tim Elverson, Team Manager, said:
“It was fantastic to finally launch the team and meet some of our supporters this weekend. We are pleased to have Play for Change on board as our charity partner. We are really keen to support this worthy cause and we hope that we can help them raise more awareness of their community sport programmes for children.”
Sarah Espir, Marketing and Communication Manager, Play for Change, said:
“I am delighted that Play for Change is the charity partner to the BIKE Channel Canyon team, which will enable PFC to connect with more people worldwide. With the combination of BIKE Channel’s broadcasting presence and expertise and the global influence of Canyon in the cycling community, this project has the power to bring PFC greater exposure, helping us to drive positive social change. We look forward to inspiring more children and communities through this partnership.”
With world-class sponsors, a dynamic, young roster and a passion to be the very best, our ambition is to become the dominant UCI Continental team in the UK, Europe and beyond. It promises to be a thrilling journey. We hope you enjoy the ride!’ Find out more about the team at http://bikechannelcanyon.co.uk/
BIKE is the first 24-hour broadcast channel entirely dedicated to cycling. Born in Italy in 2012, BIKE Channel has been a huge success and reaches over one million cycling fans every month. In December 2015, BIKE launched in the UK and is now available to Sky, Virgin Media and Freesat customers in over 17 million households. For more information, visit the website at www.bikechannel.co.uk
Canyon started life as Radsport Arnold back in 1985. What began as a business run out of founder Roman Arnold’s garage has evolved into one of the bike industry’s leading innovators. Following the success of the first ever Canyon bikes developed in the late 90s, the company changed its name to Canyon Bicycles GmbH in 2002. For more information, go to: www.canyon.com