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TIME PERIOD
LOCATION
SCAMPIA, NAPLES
Italy
The LAY'S RePlay project has been launched in Scampia in October 2023, to foster circular economy and a recycling culture, by transforming empty crisp packs into a state-of-the art football pitch, as well as to use the positive power of play and football to address social issues impacting the local community.
IN COLLABORATION WITH
SPONSORED BY
The project foresees 2 main actions:
PITCH BUILDING: Providing a sustainable infrastructure to the local community in the form of a 5-a-side artificial turf pitch, made with reused chip packs and fully recyclable at the end of its life span.
FOOTBALL FOR GOOD: we collaborate with local partners to offer an educational football program, leveraging football's power to bring people together contributing toward community development and cohesion.
Context
The project takes place in Scampia, one of the most deprived areas of Naples, characterised by high density of population and high rate of social inequality, early school dropout, lack of social, cultural and sports facilities. After having experienced a long period of degradation due to the presence of criminal organisations, the Scampia neighbourhood, has been going through a phase of great rebirth for some years. The recovery and activation of the "Scampia Stadium" facility through the Lay's RePlay project represents, therefore, not only an operation of notable social and sporting impact for the benefit of the young people of the Municipality, but also a further strong signal of civil and cultural relaunch of the area.