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H&M CAMPAIGN TO SUPPORT PLAY FOR CHANGE SPORT PROGRAMS

The Swedish multinational clothing-retail company H&M, has chosen for the second year Play for Change as their charity partner for the special kids’ football collection available in stores as well as online at THIS LINK from the beginning of June 2021 where some of the profits will be donated to support Play for Change programs through the UEFA Foundation.

The special collection will feature replica football shirts from 16 countries around the world to celebrate the power of football as a tool to shape the future of children, transforming lives and communities.


By encouraging children to stay active and take an interest in football, H&M wants to meaningfully contribute to their futures using sport to support their rights in areas such as health, education and integration.

Urs Kluser, general secretary of the UEFA Foundation for Children said, “We know how football and sport can play an important role to better children’s live. It enables them to remain children and dream big. This ongoing collaboration with H&M and their significant support will allow us to continue to assist even more children in need and make a positive impact on their future”.

Thanks to last year campaign, Play for Change will regenerate sport centers in Italy offering opportunities to play sport to children living in under-privileged contexts in the suburbs of Rome, Naples and Palermo.

Our aim is to give children and young people the possibility to play sport in safe places, where to build authentic relationships and learn the abilities for a better life. The centers are strongly oriented to the involvement of all children and young people, including kids with disabilities through the removal of architectural and relational barriers, paying particular attention to gender equality and the refusal of any form of racial, religious, sexual discrimination.

“We are grateful for this ongoing support provided by UEFA Foundation and H&M, which will encourage us to continue our activities in other Italian suburbs where sport will be the vehicle to fight the educational poverty and the school drop-out, involving families and young mothers, promoting active citizenship and community cohesion” said Valeria Ignarra, Managing Director of Play for Change.

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